Behind The Scenes Of A Luxury Home Auction On The Big Island Of Hawaii

The process of selling a property is a stressful one for most homeowners, but it’s especially true for property owners in the world’s most exclusive markets. At the top of the market, in the most desirable areas, it can be extremely difficult to find comparable prices, making the traditional sale process an unpredictable one. Because of this, homeowners who want to sell their properties quickly are increasingly looking into the luxury real estate auction process because it offers unrivaled flexibility, access to an exclusive buyer pool, and other advantages over traditional methods.

rear exterior of a luxury hawaii home and coffee farm that is up for auction

The estate and working coffee farm will be accepting bids auction with no reserve until January 26, according to listing agent Carrie Nicholson of Hawaii Life. (HAWAII LIFE)

Carrie Nicholson, a top-producing real estate agent with Hawaii Life, shares a behind-the-scenes look at her $7.75-million listing, which hit the digital auction block via Concierge Auctions on Friday, January 21. The 5-plus-acre estate and working coffee farm on the Big Island of Hawaii will be up for auction with no reserve until January 26, according to Nicholson. The property, which includes a 6,825-square-foot main house, “will be sold to the highest bidder regardless of price,” the agent adds.
swimming pool and covered exterior patio at a hawaii luxury home

More and more luxury homeowners are using the auction process, according to Nicholson, one of Hawaii’s most top-producing agents. (HAWAII LIFE)

Successfully selling unique Big Island properties through Concierge Auctions isn’t new to Nicholson. “The seller side benefits because they know the exact date the property will trade and close. There is exceptional marketing done through Concierge Auctions with their extensive book of buyers looking for these unique properties,” Nicholson explains. Everything happens in a short period of time on these transactions. All the due diligence on the buyers’ side is done upfront before bidding, including seller disclosures, inspections, and surveys.
covered patio couches looking out onto a swimming pool and ocean view

The estate features one of the largest private collection of hibiscus plant varieties in the area. (HAWAII LIFE)

“I have successfully done quite a few sales with Concierge Auctions marketing and selling unique properties this way. Sellers must be comfortable with the process. Most own the property free and, clear and the buyers are all cash with no financing contingency. So, it’s a very clean process,” Nicholson notes.

Most parts of the auction process are generally standard. Buyers register to bid online on the digital auction house’s website. From there, they go through a rigorous vetting process.

vaulted ceiling great room in a hawaii luxury home

Beamed ceilings top the great room, which has plenty of space for entertaining. (HAWAII LIFE)

More nuanced aspects of the luxury auction process include the buyer’s premium, which is a fee associated with bringing the property to market (for the Kona Coast property, the premium is 12%). There is a starting bid incentive to the high bidder of 6% in the form of a credit to help offset the total auction price. There is a 2.5% co-broker commission paid by the seller to any “property registered sales associate or broker whose client is the successful buyer at the auction and whose client completes the purchase of the property.”

Everything is handled online. The process is completed in five days, from opening to closing bids. Bidders must make a $100,000 initial refundable deposit made to escrow when registering as a bidder.

living room inside the home at 75-877 Keaolani Dr - Big Island

The property is currently listed for sale at $7.75 million. (HAWAII LIFE)

“Concierge Auctions know how to position high-end luxury in a great way and go above and beyond in marketing these truly special properties,” Nicholson said. The resort-style 9-bedroom (all with private lanais) estate is located within the exclusive gated community of Keolani. It’s just minutes to downtown Kailua-Kona and Holualoa Town. Situated on the Holualoa slopes, coastline and ocean views are unending. An abundance of coffee trees, fruit orchards, and one of the largest private hibiscus plant varieties collections make this property unique.

pool at a luxury home in hawaii with stone decking

Resort-style amenities include a long swimming pool and pool deck. (HAWAII LIFE)

The targeted buyer for this property could be a family interested in acquiring a multi-generational, legacy-type estate. “I think the buyer will be from the west coast of the mainland who are looking for the perfect multi-generational compound. It could also be bought as a corporate retreat,” Nicholson adds.

The main house features a large primary suite, private office, media screening room, gourmet kitchen, and a spacious dining and living room that faces the outdoor lanai, lap pool, and spa. Three guest suites connect to the main house with a covered walkway adjacent to Koi ponds and two waterfalls.

Since this is a working coffee farm with 1,500 plus coffee trees, think of the cachet of having your own organic branded coffee to serve house guests.

aerial view of a hawaii coffee farm and luxury home

The ideal buyer for the property is someone seeking an investment property or legacy estate. (HAWAII LIFE)

If that wasn’t enough space, steps away is another structure featuring five additional bedroom suites and a separate laundry room. A detached spacious 3-car garage with a storage/equipment room completes this grand estate.